Want to work

together?

Want to work

together?

Want to work

together?

I help brands find their visual voice through

systems, color and illustration ✹

I help brands find their visual voice through systems, color and illustration ✹

I help brands find their visual voice through systems, color and illustration ✹

Start a brand project

Start a brand project

Hi, I'm Ainara!

Hi, I'm Ainara!

Hi, I'm Ainara!

I’m a brand designer and illustrator working with independent brands, startups, and organizations that want to find their real identity.

I’m a brand designer and illustrator working with independent brands, startups, and organizations that want to find their real identity.

I’m a brand designer and illustrator working with independent brands, startups, and organizations that want to find their real identity.

I help shape complete visual identities from the ground up: defining systems, color languages, and illustration styles that make brands recognizable, flexible, and built to last.

My approach balances strategic thinking with a strong visual point of view, creating identities that feel thoughtful, expressive, and timeless without losing personality.

I help shape complete visual identities from the ground up: defining systems, color languages, and illustration styles that make brands recognizable, flexible, and built to last.

My approach balances strategic thinking with a strong visual point of view, creating identities that feel thoughtful, expressive, and timeless without losing personality.

I help shape complete visual identities from the ground up: defining systems, color languages, and illustration styles that make brands recognizable, flexible, and built to last.

My approach balances strategic thinking with a strong visual point of view, creating identities that feel thoughtful, expressive, and timeless without losing personality.

What can I help you with?

What can I help you with?

What can I help you with?

Brand identity design ✹ Visual systems & guidelines ✹ Illustration-led branding ✹ Editorial & applied brand design ✹ Packaging & brand applications

Brand identity design ✹ Visual systems & guidelines ✹ Illustration-led branding ✹ Editorial & applied brand design ✹ Packaging & brand applications

Brand identity design ✹ Visual systems & guidelines ✹ Illustration-led branding ✹ Editorial & applied brand design ✹ Packaging & brand applications

This is a good fit if…

This is a good fit if…

This is a good fit if…

✹

You’re building or refreshing a brand and want a cohesive visual identity

✹

You value clarity, consistency, and long-term thinking

✹

You’re open to collaboration and trust the creative process

✹

You’re looking for a partner, not just execution

Selected work

Selected work

Selected work

A few recent projects focused on brand systems, illustration, and editorial thinking.

Deep Tide – Brand Design | Illustration | Packaging

1/3

A few recent projects focused on brand systems, illustration, and editorial thinking.

Deep Tide – Brand Design | Illustration | Packaging

1/3

A few recent projects focused on brand systems, illustration, and editorial thinking.

Deep Tide – Brand Design | Illustration | Packaging

1/3

What clients say

What clients say

What clients say

“We couldn’t be happier to have collaborated with Ainara. Her illustrations perfectly captured the brand’s everyday, natural style. Plus, working with her is a pleasure in every way — organized, tasteful, thoughtful, and kind. Here’s to many more worlds to draw together!”

Move Branding

Julene Lure

“Ainara was amazing to work with. She delivered beyond my expectations and on schedule. Great communication and attention to detail. Our brand image could not have looked better.
Thank you Ainara!”

Andoni Conde

Wakame MGMT

“I have worked with Ainara in several projects and the results are always on point. She understood my needs from the beginning, I gave her complete creative freedom and the results couldn't be better. Really creative and passionate about her work, would recommend her 100%”

Urtzi Balantzategi

UB Luthier

How I work

How I work

How I work

Understanding the brand, context, and goals

Understanding the brand, context, and goals

Understanding the brand, context, and goals

Defining the visual direction and system

Defining the visual direction and system

Defining the visual direction and system

Designing and refining the identity

Designing and refining the identity

Designing and refining the identity

Applying and documenting the system

Applying and documenting the system

Applying and documenting the system

Let's work together!

Let's work together!

Let's work together!

If you’re planning a brand project and think we might be a good fit, I’d love to hear more about it.

If you’re planning a brand project and think we might be a good fit, I’d love to hear more about it.

If you’re planning a brand project and think we might be a good fit, I’d love to hear more about it.

EYENARA

EYENARA

PLAYFUL DESIGN FOR CURIOUS MINDS ✹

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