About Me

I’m Ainara, a Brand Designer & Illustrator from the Basque Country. I create playful, personality-packed brands that balance strategy and creativity — helping ideas stand out, connect, and grow ✹

Hi! I’m Ainara González — a Brand Designer and Illustrator based in the Basque Country and the creative mind behind EYENARA. After over six years working in design studios, I launched my own practice to focus on what I love most: crafting bold, personality-driven designs that blend strategy with a playful, colorful approach.

I specialize in helping each project find its true visual voice, using custom illustration, thoughtful storytelling, and flexible design systems that grow with your brand. Whether you’re launching something new or rethinking your current identity, I’d love to help you bring it to life.

Hi! I’m Ainara González — a Brand Designer and Illustrator based in the Basque Country and the creative mind behind EYENARA. After over six years working in design studios, I launched my own practice to focus on what I love most: crafting bold, personality-driven designs that blend strategy with a playful, colorful approach.

I specialize in helping each project find its true visual voice, using custom illustration, thoughtful storytelling, and flexible design systems that grow with your brand. Whether you’re launching something new or rethinking your current identity, I’d love to help you bring it to life.

SERVICES

From bold Brand Identities to custom Illustrations, I offer creative services like Editorial Design, Packaging, Art Direction, Web Design, and a touch of Motion too. I often team up with a trusted network of freelance creatives — so whether you need a full visual universe or just a killer flyer, I’ve got you covered with personality, color, and purpose ✷

CLIENTS

Basque Center for Applied Mathematics, UB Luthier, BC3, Move Branding, Achucarro Center for Neuroscience, Ausolan, Adrián Lorenzo, Wakame Management

“Ainara was amazing to work with. She delivered beyond my expectations and on schedule. Great communication and attention to detail. Our brand image could not have looked better.
Thank you Ainara!”

Andoni Conde

Wakame MGMT

“I have worked with Ainara in several projects and the results are always on point. She understood my needs from the beginning, I gave her complete creative freedom and the results couldn't be better. Really creative and passionate about her work, would recommend her 100%”

Urtzi Balantzategi

UB Luthier

“We couldn’t be happier to have collaborated with Ainara. Her illustrations perfectly captured the brand’s everyday, natural style. Plus, working with her is a pleasure in every way — organized, tasteful, thoughtful, and kind. Here’s to many more worlds to draw together!”

Move Branding

Julene Lure

CONTACT

Pieza Multiestudio
Conde Mirasol, 5
48003 Bilbao, Biscay
Spain

hi@eyenara.xyz

+34 617 774 041

Instagram

Linkedin

EYENARA

PLAYFUL DESIGN FOR

CURIOUS MINDS ✹

EYENARA

PLAYFUL DESIGN FOR

CURIOUS MINDS ✹

EYENARA

PLAYFUL DESIGN FOR

CURIOUS MINDS ✹