BeZientzia
Science meets fun: a playful identity for a fair that makes curiosity contagious
Client
Basque Center for Applied Mathematics | BC3 | Achucarro Center for Neuroscience
Services
Brand Identity
BeZientzia is more than just a science fair—it’s an invitation for young students to explore the world of science through fun, discovery, and creativity. The organizers wanted an identity that felt approachable and energetic, capable of exciting kids while also offering long-term usability for future editions.
To reflect the idea that science is fun, I developed a vibrant identity using colorful gradients, rounded shapes, and a set of custom, whimsical illustrations. These illustrations represent the different scientific fields featured at the event—from biology and math to neuroscience and the environment.
The result is a bold, eye-catching look that feels both smart and playful—just like the young students it’s meant to inspire.
OUTCOME
BeZientzia’s fresh identity helped the organizers capture students’ attention while setting a strong visual foundation for future editions. The design successfully positioned science as something inviting, inclusive, and exciting—a key goal of the initiative.
